April 18, 2011

Made-Very-Well

Meet Madewell: Founded as a Massachusetts work-wear company, back in 1937. If you do the math, you'll see they've been around for a while, which means they've had a lot of time to think about their obsession... JEANS! Their old-school quality goes into everything they do, whether its t-shirts, classic shirts, leather boots and bags, or finding the perfect fashion muse.

Meet Alexa: Born Novemeber 5th, 1983 in England. Television presenter, model and contributing editor at British Vogue. More importantly, she is one of today's most intriguing young "celebrities", has an A+ in fashion, music and men, and a face that screams stunning!!


      

The brit fashion icon and the american brand came together a couple of months back and decided to launch an exclusive 25-piece collection designed by Alexa herself. The  collaboration  consisted of a variety of blouses, shoes, cute dresses, t-shirts, shorts and coats that pretty much wrapped up her unique and oh, so gorgeous style into one line that looked something like this...




This season Madewell and Miss. Chung are back with something new, the "Tried & True" dare. They gave her 5 iconic Madewell pieces and challenged her to style them with pieces straight from her own closet. The result... click and find out!!